Content and Advertising Guidelines

At SkyShot Digital, we are committed to providing a high-quality, professional, and community-conscious advertising platform. These guidelines are designed to ensure that all content displayed on our digital billboards aligns with our values, municipal regulations, and industry best practices, while maintaining a safe and inclusive environment for advertisers and the public.

1. General Advertising Standards

All advertisements must comply with municipal, provincial, and federal laws and adhere to industry standards for digital out-of-home advertising. This includes:

Accuracy and truthfulness in advertising claims.
Compliance with the Advertising Standards Canada (ASC) guidelines.
Respect for community standards and public safety.

2. Prohibited Content

To maintain a safe and respectful advertising environment, SkyShot Digital strictly prohibits the following types of content:

Hate Speech & Discrimination: Any content that promotes racism, sexism, religious intolerance, or discrimination based on race, gender, ethnicity, nationality, religion, sexual orientation, or disability.
Explicit & Adult Content: Pornographic, sexually explicit, or overly suggestive material.
Violence & Illegal Activities: Content that depicts or promotes violence, criminal behavior, illegal substances, or weapons.
Defamatory & False Information: Misleading or deceptive claims that may harm individuals, businesses, or organizations.
Alcohol, Cannabis & Tobacco: Promotion of alcohol, cannabis, tobacco, vaping, or related products must comply with all relevant laws and municipal regulations and may be subject to additional approval.
Gambling & Betting: Advertisements for gambling, betting platforms, or lottery-related services must comply with strict regulatory approval and community standards.
Religious Solicitations: Content that promotes or solicits religious conversions.

3. Content Approval Process

SkyShot Digital reviews and approves all advertising content before it goes live to ensure it aligns with our standards. The approval process includes:

Content Submission: Advertisers must submit their creative materials at least 5 business days before the scheduled start date.
Internal Review: Our team reviews each submission to ensure compliance with these guidelines.
Approval or Revision Request: If content is approved, it proceeds to scheduling. If it requires modification, we will notify the advertiser with requested changes.

4. Content Display & Scheduling

Ad Duration: Standard ad slots are between 8-15 seconds, depending on package selection.
Rotation Policy: Ads are displayed on a continuous loop in a balanced rotation with other advertisers.
Peak & Non-Peak Hours: Advertisers may request placement during high-traffic periods for an additional premium.
Brightness & Visibility: Digital billboards automatically adjust brightness to comply with municipal lighting ordinances and to minimize disruption to surrounding areas.

5. Advertiser Responsibilities

Advertisers are responsible for ensuring that:
Their advertisements comply with all applicable laws and advertising standards.
They hold the rights, licenses, or permissions for all images, videos, and text used in their advertisements.
Submitted content does not infringe on trademarks, copyrights, or intellectual property rights.

6. Right to Refuse or Remove Content

SkyShot Digital reserves the right to refuse, remove, or modify any advertisement at our sole discretion if it:

Violates our content guidelines.
Draws significant public complaints or regulatory concerns.
Is deemed inappropriate or harmful to community interests.
Does not meet technical specifications for digital display.

7. Emergency & Public Safety Interruptions

SkyShot Digital prioritizes public safety and may temporarily override scheduled content to display emergency alerts, Amber Alerts, weather warnings, or urgent municipal announcements.

8. Community Partnerships & Local Business Support

As part of our commitment to local businesses and community initiatives, SkyShot Digital offers:

Discounted advertising rates for local non-profits, charities, and community organizations.
Special promotions for small businesses.
Discounted ad space for select public service announcements.

9. Contact & Further Inquiries

For more information on advertising with SkyShot Digital or to submit your ad for approval, please contact:

📧 info@skyshotds.com
📞 (226) 919-7800
📍 37 Ontario St. N, Grand Bend, ON

SkyShot Digital is committed to delivering high-impact advertising solutions while maintaining a responsible and ethical advertising environment. We appreciate your cooperation and look forward to working with you!

JOIN OUR NETWORK AND EARN PASSIVELY.

Our Partners